Facebook is said to be building a product to compete with Clubhouse, which is currently climbing the fame ladder. The social media network, Facebook, which has a history of cloning its competitors, has started working on an audio chat product.

Let’s have a look at the details we have.  

CEO Mark Zuckerberg revealed the company’s plan to enter the social audio space. Live audio is not exactly a “new medium.” Live Audio Rooms, where people can chat in real time. The company is initially testing the feature in Facebook Groups and with public figures. The rooms to be available to everyone on the Facebook app. It plans to roll out live audio rooms for its Messenger app too.

On Facebook, numerous individuals are now associated with the groups that they care about, which could make an interpretation well to  audio conversations. 

“Allowing people to come together and have rooms where they can talk will be very useful.” Observing audio content progressively and on Facebook's worldwide scale will introduce new difficulties and open up new  risks. 

The social audio platforms had a number of incidents of harassment and rooms with explicitly racist and anti-Semetic discussions. In addition to minimizing the harm on its platform, Facebook will also want the audio content it hosts to be good—or at least the kind of content that makes people want to tune in. And to do that, it should persuade creators that it’s worth creating on Facebook. Keeping that in mind, the organization declared various monetization features, basically baiting creators with the guarantee of preferred payoffs over other social sound audio platforms.

When it launches, Facebook Live Audio Rooms will include a tipping tool called Stars. It will eventually let creators charge subscription fees for certain rooms, a feature that Clubhouse has also announced but has not yet launched. Also similar to Clubhouse, Facebook is beginning a fund to help and finance these early makers, in the expectation of charming them from other audio platforms.

Facebook’s new audio offerings, which will also use an algorithmic feed to surface the most “relevant” content to users, could fall into similar problems. But maybe the biggest obstacle to Facebook’s audio hopes comes from the analog world. The social audio boom benefited from the social isolation of the Covid year. 

Like Clubhouse, In Facebook Live Audio Rooms, with speakers shown in bubble symbols, and listeners listed below. Over the listener icons is a showcase of inquiries that individuals have asked in text structure, which members are likewise ready to up and downvote as the  broadcast  goes on.

Facebook has a habit of looking at other app features getting popular, copying them, and pasting them onto its apps. The crux is that Facebook is known for implementing others’ successful strategies into its products instead of coming up with something of its own. Clearly, Mark Zuckerberg has stopped experimenting and brainstorming.

“We’ve been connecting people through audio and video technologies for many years and are always exploring new ways to improve that experience for people,” Emilie Haskell, a Facebook spokeswoman, said.